B2B : The Overlooked But Booming Sector
Time: 10:00 am - 10:30 am
day: Day One
The gross merchandise volume of business-to-business e-commerce transactions was projected to amount to 7.66 trillion U.S. dollar in 2017, according to Statista.
Successful B2B brands are buyer centric. Getting accurate information on their clients to stay ahead of the rest will depend on strategic utilisation of data.