Inside the Head of Millennial Mums in Asia
Time: 1:10 pm - 1:30 pm
day: Day Two
There are 134 million mothers in the Asia pacific region who control bulk of the family’s purse strings. A target of every brand, yet there is surprisingly little research in Asia on this highly differentiated demographic. R3’s research into this audience fills the gap with data driven insights such as:
– What are their attitudes values and behaviour and how does paretnhood change them?
– What are they looking for from brands?
– How have winning brands effectively connected with the Asian Millennial Mother?