Insights Into Changing Indonesian Consumer Buying Behavior

Time: 4:10 pm - 4:30 pm
stream: Conference
day: Day Two


Indonesians buying behavior have changed dramatically with the entry of new and emerging class of buyers, adoption of digital technologies and the disruption in ecommerce and fast fashion in retailing.

The confluences of new emerging class of buyers and disruptions are far more intense than what many perceived. The impact to the business will be far more pronounced and prolonged till alignment to market is attained between Retailers and Market.

Key takeways:
– The Power Emerging class of Indonesian Buyer
– Understand the Business and Digital Disruption
– Actionable Insights To Future Proof The Business