Boost brand advocacy and optimize your customer journey to purchase through User-Generated Content

Time: 10:50 am - 11:10 am
day: Day Two
stream: Digital Masterclasses


From reviews, ratings, to pictures and videos, user-generated content is playing a crucial role in today’s customer journey. But where do you start with UGC and what are the key techniques to collect genuine and authentic UGC for your brand and products? What are the best practices for handling negative reviews and turning them into brand assets? Once this is all available, how do you leverage this wealth of content to improve brand engagement, SEO, CTR, and e-commerce conversions?