M-Commerce: Taking Commerce On By Its Horns
Time: 2:30 pm 2:50 pm
day: Day Two
That mobile has had a tremendous impact on consumers’ shopping habits will be an understatement. According to Google, 57% of the users say they won’t recommend a business with a poorly designed mobile website and 40% of the users have turned to a competitor website after a bad mobile experience. Leading this development will be the Gen Z with around 82% shopping on their mobiles.
Customer experience has been placed on new pedestal by mobile driven innovations, resullting in m-commerce becoming the most dynamic medium to unleash previously unimagined possiblities.