Panel: Moving Beyond E-Commerce: Digital Commerce

Time: 10:50 am - 11:10 am
stream: Conference
day: Day Two


The current popular model of e-commerce revolves around featuring products on an online platform and engaging in intenstive marketing. However, with an exponential rise in the number of discerning and well-informed shoppers, the semi-active mode of e-commerce is becoming redundant.

  • Digital Commerce As A Holistic Strategy
  • Using Data To Personalise And Predict
  • Demand Generation And Optimising Supply Chain