Panel: Moving Beyond E-Commerce: Digital Commerce
Time: 10:50 am - 11:10 am
day: Day Two
The current popular model of e-commerce revolves around featuring products on an online platform and engaging in intenstive marketing. However, with an exponential rise in the number of discerning and well-informed shoppers, the semi-active mode of e-commerce is becoming redundant.
- Digital Commerce As A Holistic Strategy
- Using Data To Personalise And Predict
- Demand Generation And Optimising Supply Chain