Job title: Retail Transformation Executive and CEO of DominoPOS
Bruno ZYSMAN, Retail Transformation Executive, CEO of DominoPos
Bruno started his career by developing loyalty and close wallet solutions for MNCs, based on smart card technology when e-commerce just started in years 1990.
After having deployed hundreds of loyalty and close loop wallet solutions worldwide he turned to payment technologies in years 2000 as a payment software Director at INGENICO group, specialised in EMV software development for contact and contactless INGENICO Payment terminals.
After the born of the first iPhone in 2007, Bruno started to work on mobile solutions to bring proximity “call to action” to users in brick and mortar retail, for payment and for proximity marketing. He became soon a NFC technical solution provider and test center for mobile manufacturers,
He is currently the CEO of Dominopos, a Singapore based company that successfully deployed an O2O platform (gotomalls.com) to bring back shoppers to brick and mortar retail, helping the retail industry to get back the footfall lost from e-commerce boom and from the change of habits of purchase of new generations of shoppers.
With the raise of the omnichannel marketing, he is now focusing in helping the retail industry ecosystem to accelerate its digital transformation through the Retail Tech, and he is passionate about the challenging vision of re-inventing the retail space.
The Future Of The Retail Industry Empowered By The Retailtech 11:20 am - 11:40 am
We see appearing here and there new concept stores, unmanned, powered by mobile authentication, mobile payment, RFID, robotics and more, giving unprecedented new trend of “OinO” (Online in Offline) marketing, finally mixing those two worlds in one… – But is it really the future of the retail industry? – What could be the benefits for…Read more
day: Day Two
stream: Tech Talk Stage
How to Increase Footfall and ROI of Brick and Mortar Retails with Online Campaigns 10:30 am - 10:50 am
day: Day Two
stream: Digital Masterclasses