Dhiraj Gupta

Dhiraj Gupta

Company: mFilterIt

Job title: CTO and Co-Founder


Dhiraj leveraging from over 15 years experience in ICT, co-founded Mfilterit and is currently its CTO. In this capacity, he is the chief architect of solutions for ad fraud, one of the key concerns advertisers face as digital advertising becomes the new norm.

Having worked in organisations like Nokia, Dhiraj designs the products which have both IT and Telecom technologies embedded making them robust solutions as we move towards convergence. He leads the team of solution architects at Mfilterit who have a wide expertise in Machine Learning, Artificial Intelligence, Android, Data Analytics, Telecom and other critical knowledge centres that go in the making of complex solutions required for the ad-tech industry.

A DCE and IIM Lucknow alumni, Dhiraj is among leading subject matter experts on the subject and loves to enjoy real-time experiences as he continues to build solutions for various forms of frauds that are emerging in the digital space. He appears in some of the leading forums to share the emerging trends with the ecosystem.

His interests include travel, of course the leisure one.


Panel: Moving Beyond E-Commerce: Digital Commerce 10:50 am - 11:10 am

The current popular model of e-commerce revolves around featuring products on an online platform and engaging in intenstive marketing. However, with an exponential rise in the number of discerning and well-informed shoppers, the semi-active mode of e-commerce is becoming redundant. Digital Commerce As A Holistic Strategy Using Data To Personalise And Predict Demand Generation And…Read more

stream: Conference
day: Day Two

Adfraud and Brand Safety : Two sides of the same coin! 10:50 am - 11:10 am

day: Day One
stream: Logistics and Retail Masterclasses