Donald Tirtaatmadja

Donald Tirtaatmadja

Company: Accenture in Indonesia

Job title: Managing Director of Communication, Media & Technology

Seminars:

Panel: Moving Beyond E-Commerce: Digital Commerce 10:50 am - 11:10 am

The current popular model of e-commerce revolves around featuring products on an online platform and engaging in intenstive marketing. However, with an exponential rise in the number of discerning and well-informed shoppers, the semi-active mode of e-commerce is becoming redundant. Digital Commerce As A Holistic Strategy Using Data To Personalise And Predict Demand Generation And…Read more

stream: Conference
day: Day Two