Job title: Country Head
Erika joined Google in 2007 as part of the first team to launch Google in South East Asia. She currently heads the Google Marketing Solutions business for Indonesia in Google, responsible for growing the market and helping thousands of businesses large and small grow their businesses through Google as the advertising platform. In her eleven years in Google, Erika has built new businesses in Google across South East Asia, helped to launch Youtube in Indonesia and most importantly, helped and witnessed digital transformation in the region with countless number of businesses breaking traditional barriers, achieving growth, creating jobs and empowering diverse entrepreneurs as a result.
She graduated from University of New South Wales with Bachelor of Commerce.
Staying Ahead of the Digital Retail Shift 11:30 am - 12:00 pm
Experts estimate that online e-commerce market in Indonesia will grow >8X in the next 4 years. What underlying consumer behavior is driving this extreme growth? How will it affect the overall retail Industry? And when should you invest in an online store versus a third party e-commerce site? In this session we are sharing lessons…Read more
day: Day Two