Job title: Marketing Director
Long Tran is a pragmatic and results focused business leader with extensive experience in Marketing Omni-channel Retail; proven track records by connecting digital & physical touch points in consumer purchase journey and generating revenue growth for both online & offline.
He is currently Marketing Director of Pharmacity, manage communication, CRM & branding strategies. Prior to Pharmacity, Long was responsible for diverse parts of retail marketing in Nguyen Kim, Central Group, Lazada, Nhom Mua.
He believes that Omni-channel Marketing is a philosophy enabling brand to shorten the distance to consumers and providing them a seamless shopping experience regardless of channels that they enter.
O2O: A Revolution In the Making 1:30 pm - 2:00 pm
O2O business model is finding adoption at an accelerated rate and presents the best of the online and offline commerce. How to do it right?Read more
day: Day Two
stream: Digital Masterclasses
Embracing Omnichannel: What Retailers Need To Know? 12:50 pm - 1:20 pm
Retailers are facing the biggest transformation phase to have overwhelmed the industry. With e-commerce setting the region on an all consuming retail fire, is merging online and offline through the omnichannel approach the means to resurrecting traditional players?Read more
day: Day One