Mahip is a digital marketing strategist with over 10+ years of digital marketing experience, with an extensive focus on performance marketing, mobile app marketing, new user acquisition, revenue generation and strategic alliances.
He is passionate about how mobile has changed the face of advertising. Mahip currently heads Mobile App & Performance marketing for Flipkart & manages the new user acquisition and engagement for paid and organic sources.
Mahip has also been awarded as 50 Most Influential Digital Marketing Leaders 2018 & 100 Most Influential Digitial Marketing Leaders 2017 by World Marketing Congress & CMO Asia.
M-Commerce: Taking Commerce On By Its Horns 2:30 pm - 2:50 pm
That mobile has had a tremendous impact on consumers’ shopping habits will be an understatement. According to Google, 57% of the users say they won’t recommend a business with a poorly designed mobile website and 40% of the users have turned to a competitor website after a bad mobile experience. Leading this development will be…Read more
day: Day Two
Panel: Innovation & Disruption Keynote: Managing Disruptions With Innovations 2:40 pm - 3:00 pm
Innovation is the strategy to dealing in a disrupted business world. The digital platform has disrupted consumers’ buying patterns. However, the disruption has given birth to innovations in customer experience, payment and marketing methods. How are innovation and disruptions the opposite sides of the same coin?Read more
day: Day One