Company: Lazada Indonesia
Job title: FMCG Director
Ritchie had the privilege of accumulating invaluable experience on end-to-end E-commerce for the past 8+ years, working in the capacity of both strategic and operational/executional responsibilities, with leading companies in their respective sectors: Unilever (FMCG/CPG; Brand Management), Boston Consulting Group (Strategic/Management Consulting) and Lazada (E-Commerce; part of Alibaba Group). Ritchie believes that while there is no magic formula to achieve exponential growth & sustaining a great trajectory on E-Commerce, there exists sensible and reliable patterns that any organizations can leverage on to win.
Why Brands Fail (To Achieve Their Big Goals) on E-Commerce and What They Can Do About It 11:50 am - 12:10 pm
day: Day One