Company: Pomelo Fashion
Job title: Marketing and PR Manager
Sandra has had experiences in both the luxury sector and fast fashion e-commerce with Pomelo Fashion. She was previously at Club 21 Indonesia, where she was in charge of marketing communications for several top luxury brands. Sandra has been with Pomelo since 2015, and is responsible for all PR and Marketing activities in Indonesia. She was also a pioneer member of the Pomelo team, taking Pomelo from Thailand to Indonesia.
Sandra has a degree in Fashion Retailing from the University of Manchester, United Kingdom. She also holds a MBA in Luxury Brand Marketing from Glasgow Caledonian University, United Kingdom.
Delivering A Superior Omnichannel Experience 12:50 pm - 1:10 pm
Creating an omnichannel experience is no longer an option. It’s a must in today’s constantly connected and mobile. How to craft a successful omnichannel platform?Read more
day: Day Two
stream: Digital Masterclasses
Industry Insights: Emergence Of The New Fashion House Avatar 3:30 pm - 4:00 pm
Fashion And Luxury Houses have the highest share in mobile retail transactions. How has the digital platform changed Fashion and Luxury Houses’ business strategies while keeping their exclusive brand image intact?Read more
day: Day One