Sourav Dutta

Sourav Dutta

Company: JCPenny

Job title: Head - Analytics Center of Excellence


Sourav Dutta is a marketing analytics and strategy leader with. more than 15 years of experience in applying the art and science of data strategy in retail, fashion, technology and telecom. In his current role, Sourav leads the Analytics Centre of Excellence for JCPenney. This COE in Bangalore empowers the US retailer in making data-based decisions that impact the company’s pricing, promotion, sales, operations, human resources and digital strategy. Prior to JCPenney, Sourav has led research, analytics and consulting practices for retail and technology enterprises like Hewlett Packard and Target Corporation. He has a Masters in Economics and multiple certifications in Big Data, Analytics, Machine Learning, Optimization & Digital Marketing.



Analytics: Understanding Your Customers Better 10:00 am - 10:30 am

From maximizing customer value to improving supplier management, analytics can be used optimise various areas of business. Learn how to wield the tool of analytics effectively.Read more

day: Day Two
stream: Digital Masterclasses

Industry Insights: Emergence Of The New Fashion House Avatar 3:30 pm - 4:00 pm

Fashion And Luxury Houses have the highest share in mobile retail transactions. How has the digital platform changed Fashion and Luxury Houses’ business strategies while keeping their exclusive brand image intact?Read more

stream: Conference
day: Day One